 | Marc Cloosterman, CEO
VIM Group - http://www.vim-group.comMarc Cloosterman is CEO of VIM Group, the independent global network of companies specialised in
brand implementation. Marc is passionate about the impact that is achieved by consistently
implemented and managed brands, thus contributing to thorough reputation management. The
company has developed the discipline of brand implementation to become a fully-fledged business
segment in the communication world. The group’s members have executed over 1,200 brand
implementations, they operate from out of Europe, North America, The Middle East and the
Asian Pacific. Marc regularly speaks for both practitioners and academics and has written a number of
articles on brand implementation. Besides his role for VIM Group, Marc founded Brand Finance
(Netherlands) in 2004, a joint venture between VIM Group and Brand Finance Plc in London. |
 | Kristine Merz, Founder and President
Orange Square - http://www.orangesquare.comAs her brand strategy and design firm, Orange Square, grew over the years, Kristine Merz developed powerful insights into the dynamics and drivers of the organizations she was helping. Today, as Orange Square applies its expertise to helping nonprofit and mission-driven companies reposition and transform their brands by connecting with their deepest defining principles, Kristine also shares her passion and knowledge in presentations to audiences at companies, nonprofit organizations, professional associations, educational institutions and others. A graduate of the Rhode Island School of Design and an expert in brand strategy, Kristine clarifies how brand and business strategy are inextricably linked, and reveals how “Listening to Design” can transform your organization in ways you never imagined.
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