Electronica Machine Tools, Ltd.
2006 ReBrand 100 Winners > notableIndustry: Industrial/Manufacturing - Below: Before Image, Rebrand Images, Summary, Credits Summary: Challenge - The Electronica Group is in the business of manufacturing and distribution of hi-tech innovative Tool Room products. Presently Electronica was facing hyper competition from international entrants. Electronica for over three decades has been the leading company in EDM and CNC Wire cut technology in India. However its image was being perceived as inferior. This had lead to low morale and confidence internally in Electronica. Strategy - Elephant designed 8 principles to change. These principles directed actions into business positioning, HR initiative and segmented customer orientation. To initiate and sustain these changes Elephant created a Visual Identity that triggered the change initiative. A brand Architecture was created to define relations between various product brands and group companies within Electronica. For proper use of these tools a standardization manual was made. Result - The initiatives lent the company the much needed morale booster. Today Electronica has opened a manufacturing unit in China and a sales and Marketing office in Sweden. Credits: Client: Electronica Machine Tools Limited - www.electronicagroup.com Creative Firm: Elephant Design Pvt. Ltd. - www.elephantdesign.com Art Director: Partho Guha Designer: Rahul Wakde [back] |
