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winners: 2009

2010 REBRAND 100® Global Awards Entry is Now Closed

The REBRAND 100 Global Awards is the highest, juried recognition for excellence in brand repositioning.

The REBRAND 100® Global Awards Winners Showcase

View the winning projects for 2009, 2008, 2007, 2006, 2005 below.

> View the 2009 Logos Transformed


> 2009 Winning Brands - View the Full List

> best of awards
> distinction
> merit
> notable
> logos transformed
> 2009 Jury

> 2008 Winning Brands - View the Full List

> best of awards
> distinction
> merit
> notable
> 2008 Jury

2007 Winners Showcase and Jury:

> best of awards
> distinction
> merit
> notable
> 2007 Jury

2006 Winners Showcase and Jury:

> best of awards
> distinction
> merit
> notable
> 2006 Jury

> 2005 Winners Showcase and Jury


> Terms of Use



All projects were reviewed by jurors, with each "before" and "after" submission studied, and the written summaries carefully read.

Key criteria for assessing entries include:
  1. Clear transformation for the better in meeting the strategic objectives.
  2. The Solution exceeded expectations and/or incorporated an element
    of surprise.
  3. The rebrand spurred an emotional connection for the target audience.
  4. The rebrand was intelligently executed with evidence that it could be implemented across the organization, or a specific unit of the brand.

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