| Bacou-Dalloz/Industrial Safety Group (Corporate)
2005 ReBrand 100: notable
Order of information below: Before Images, Rebrand Images, Summary/Rebrand Strategy, Credits
Summary: Challenge - Three companies merged in 2001 to form Bacou-Dalloz, the $1,000,000,000 world leader in personal protective equipment. Other than a required logo at the bottom of the individual brand pieces, corporate branding was left to administrative staff. Strategy - As the only major company in the industry to invest in contemporary, strong corporate branding, Bacou-Dalloz reemphasizes its leadership position among its competitors. Result - The scope of the entire corporate portfolio had to be shown. The strong identities of individual brands needed to be maintained, but enveloped in a Bacou-Dalloz look. The presentation box, 2005 corporate catalog and price list announce the rebranding in the Americas. Credits: Client: Bacou-Dalloz Industrial Safety Group (Corporate) - www.bacou-dalloz.com Creative Firm: Bacou-Dalloz Internal Design Department - www.bacou-dalloz.com [back] |
