| Bacou-Dalloz/Hearing Protection Group
2005 ReBrand 100: notable
Order of information below: Before Images, After Images, Summary/Rebrand Strategy, Credits
Summary: Challenge - Three companies merged in 2001 to form Bacou-Dalloz. The Howard Leight and Bilsom brands were direct competitors. Strategy - Rebranding redefined both brands in reference to each other and the market. The strategy was to consolidate all earplugs under Howard Leight and earmuffs under Bilsom. Howard Leight was very strong in earplugs but secondary in earmuffs. Bilsom had a tradition of innovation with earmuffs, but had antiquated earplugs. Rebranded together, they represent a complimentary, cohesive hearing protection package. Result - Launched in September 2003, the rebranding has reversed a declining sales trend, growing at the fastest rate of the three major brands within Bacou-Dalloz. Credits: Client: Bacou-Dalloz Hearing Safety Group - www.bacou-dalloz.com Creative Firm: Catapult Thinking - www.catapultthinking.com Brand Manager: Bill Sokol [back] |
