| Croatia Airlines
2005 ReBrand 100: notable
Order of information below: Before Images, Rebrand Images, Summary/Rebrand Strategy, Credits
Summary: Challenge - Croatia Airlines wanted to evolve the existing visual identity to one that made the aircraft more noticeable and recognizable. Strategy - The strategy was to maintain the strength of the existing identity, and the uniform style. The planes are designed as a homogeneous group, and the new design is based on clear and simple shapes. The essential meaning, which is based on elements of the traditional heraldry, has also been maintained. The square, as a recognizable symbol of Croatian national identity, was placed in a dynamic form, representing movement (travel). It is important to emphasize that the sign and the logo, as the representative and the most sensitive part of the visual identity of any company, remained unchanged. Result - The new identity has helped the airline convey the perception of a young, friendly company which wishes to get closer to its passengers. Credits : Client : Croatia Airlines - www.croatiaairlines.com Creative Firm : Croatia Airlines In-house Designer Ivana Ivankovic, Designer [back] |
