| EFD Ultra 2400 Series Dispensing Workstation
2005 ReBrand 100: notable
Order of information below: Before and After Images, Summary/Rebrand Strategy, Credits
Summary: Challenge - EFD, the precision fluid dispensing leader in North America and Europe, redesigned its flagship system to upsell existing customers and tap burgeoning Asian markets. Strategy - Leveraging unmatched quality and precision, the new operator-centric design features incorporated were: Digital multi-function display International customization 60% footprint reduction Ergonomic productivity accessories Repeatability controls Increased profit/reduced retail price 20% Result - This first redesign in the companys 40-year history brands EFD as an innovator. Eight months later, EFD is: Outperforming projected double-digit sales growth Being specified for use in plants overseas Outclassing competitors with unique look and next generation features Credits: Client: EFD Inc. - www.efd-inc.com EFD Design and Engineering: Steve Lord Creative Firm: Item - www.itemnpd.com Item Design and Engineering: Michael Pereira, Dan Smith, Mark Anders [back] |
