| The Advocate
2005 ReBrand 100: notable
Order of information below: Before Image, Rebrand Images, Summary/Rebrand Strategy, Credits
Summary: Challenge - The Advocate, had serious branding problems. They used three names for the newspaper – each with different typography and colors. Strategy - A switch to one strong brand – The Advocate. Creative Circle Media Consulting standardized the typography and color seven days a week, keeping blue as the signature color throughout the paper. To add personality, to embrace diversity and to stress reader advocacy, faces of four area residents were added in the nameplate. The people change every day and are profiled on page two. “Good morning, Louisiana!” was also added. Result - Strong typographic styles, thorough staff-wide training and a stylebook assure the brand will last. The papers now have a simpler, cleaner look that is more legible, organized and modern, with improved photo content, better headlines, breakouts, and navigation. These improvements also helped the staff refocus more of its attention on its growing suburban market. Credits : Client : The Advocate - www.theadvocate.com Creative Firm : Creative Circle Media Consulting - www.creativecirclemedia.com [back] |
