| Bajaj Auto Limited
2005 ReBrand 100: notable
Order of information below: Before Image, Rebrand Images, Summary/Rebrand Strategy, Credits
Summary: Challenge - Bajaj Auto was on a cusp of revolution on various fronts. The sweeping changes needed an identity that truly represents the new philosophy; dynamic, vibrant, exciting and confident. An identity change for a multi-product, multi-channel corporation meant a huge change. Strategy - In a country where public transport systems are inadequate, a motorcycle is the most preferred and affordable form for mobility. A rugged, fuel-efficient two wheeler also has a popular acceptance in rural India. Bajaj Auto is the fourth largest two wheeler company in the world having a leadership position in India. This identity programme helped this giant corporation to align the philosophy with the image. The design solution made the new values and brand essence visible. It brought “excitement” into every product, every communication and every point of sale interface. Result - The business objectives of the new identity design are to instill faith in the brand Bajaj in the minds of younger audiences. The design achieves this in a sense that it has found a great acceptance among the target and market shares are improving. Credits : Client : Bajaj Auto Limited - www.bajajauto.com Creative Firm : Elephant Design Pvt. Ltd. - www.elephantdesign.com Art Directors : Sudhir Sharma and Partho Guha Designers : Vandana Bhoj, Prashant Shingade, Rahul Wakde [back] |
