CBT
2007 REBRAND 100 Winners > notable
Industry: Design Services - Below: Before Images, Rebrand Images, Summary, Credits
Summary: Industry Setting - Challenge - The primary purpose of CBT’s recent rebranding initiative was to evolve the firm's visual identity and create a fresh design that aligns the company's corporate identity with its approach to design. Strategy - Believing that design should be innovative and timeless, the new brand visuals establish a distinctive enduring character for the firm with a scalable design that is appropriate for the various uses and target audiences which has been broken into three groups: 1. The firm’s staff, which currently consists of 209 architects, planners, interior designers, and support personnel. 2. The firm’s community of clients, which includes a 2,500+ contract client list, as well as consultants and affiliated team members. 3. The larger design community in which the company works, recruits new staff and collaborates in advancing the importance of design. Result - . From the firm’s letterhead, to the summer t-shirts and marketing materials, the design solution has achieved the subtle, consistent thread that connects the larger themes of CBT's work. Credits: Client: CBT Architects - www.cbtarchitects.com Brand Strategist/Designer: CBT Graphic Design Team - www.cbtarchitects.com Designers: Anastasia Bogdanova, Brook Chornyak, Matt Wade and Andrew Chipman [back] |
