Cincom Systems, Inc.
2007 REBRAND 100 Winners > notable
Industry: Technology - Below: Before Images, Rebrand Images, Summary, Credits
Summary: Industry Setting - Cincom, founded in 1968, is one of the oldest software companies in the world. Cincom is a pioneer in the software industry and ranks in the top five percent of all software companies worldwide. Challenge - Trying times in the software industry called for emphasizing the corporate brand’s strength and stability. Research proves that the overall reputation of the corporation is an integral part of the IT buying decision. Strategy - • Support the brand essence of providing solutions that simplify complex business problems • Develop a contemporary look that supports Cincom’s earned equity in the marketplace • Provide a color palette that can help differentiate product offerings • Simplify and streamline the variety of collateral offerings Result - • Fresh, contemporary and consistent communications that emphasize the Cincom brand name • Enhanced understanding about Cincom branded software solutions and services • Cincom brand emphasis has resulted in dynamic reception and recognition Credits: Client: Cincom Systems, Inc. - www.cincom.com Director, corporate Marketing: Jay McKeever Marketing Operations Manager: Bill Jones Brand Strategist/Designer: Cincom Systems, Inc. Marketing Operations Design Team - www.cincom.com Creative Firm: Cincom Systems, Inc. Marketing Operations Design Team Creative Directors: David Hess, Tim O'Toole Designers: Vicki Hornback, Lois Moeller, Jeff Muskopf, Courtney Wolf [back] |
