| Bournemouth University
2007 ReBrand 100 Winners > notable
Industry: Educational Institutions - Below: Before Images, Rebrand Images, Summary, Credits
Summary:
Industry Setting - Higher education in the UK is changing. Greater self funding, the anticipated raising or removal of the fees’ cap, the fight for international students, increased student expectations and the maturing of ‘new’ universities, means that establishments like Bournemouth University have to change too.
Challenge - With a new dynamic Vice Chancellor, a period of sustained investment and a corporate plan, Bournemouth University was already ahead of the game. We were asked to make the vision a reality with a clear brand positioning and visual brand identity, as well as bringing it all to life and delivering on the new brand promise.
Strategy/Result - After defining a brand positioning and values that ‘worked’ for everyone we created a visual toolkit that’s consistent and distinctive, but provides enough flexibility to work for BU’s different audiences (academic/
business, local/ international, etc.). The bold, typographic ‘BU’ logo combines gravitas with a sense of vibrancy and provides real standout amongst the competition. The spirit of the brand is further brought to life through a suite of complementary logos, to reflect different elements of the university’s personality. These are designed to be used collectively on selected applications and bring a highly expressive and unique element to the
overall identity.
Credits:
Client: Bournemouth University - www.bournemouth.ac.uk
Brand Strategist/Designer: Radley Yeldar - www.ry.com
Consultant and Project Leader: Rebecca Price
Design Director: Janet Edwards
Senior Designer and Illustrator: Katie Taylor
Designer: Damian Nowell
Designer: Becky Sinden
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