| United Nations Volunteers
2007 ReBrand 100 Winners > merit
Industry: Non-Governmental Organization - Below: Before Image, Rebrand Images, Summary, Credits
Summary:
Challenge/Strategy - The strategy for UN Volunteers rebranded Corporate Identity is based on an outspoken commitment towards the United Nations in general. The affiliation of the Volunteers to the UN becomes clear through the new ‘visual grammar’ — UN blue, the official UN emblem and the hierachical placement of the single elements. The V has to be explained anyway — that is why Volunteers always is fully spelled out (also in other languages).
The graphical system with two bands holding the logo allows a flexibility in layout and space for diverse content issues. The UN blue is a crucial part in the design of all communication carriers and an effective element for subtle identity support.
Challenge - After a fifty-year history and sixteen years of evolving in a market economy, there were major differences between the reality at Antibiotice as defined by its business vision/strategy, product portfolio and economic results, and the image its most important audiences had of the company.
Result - The main focus of the communication strategy is to allow diversity and difference in all appearances of the organization. An overload of design authority in the humanitarian context only would be cynical.
Credits:
Client: UN Volunteers - www.unvolunteers.org
Brand Strategists/Designers: Heller & C - www.heller-c.com
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