Trustees of Reservations
2007 REBRAND 100 Winners > merit
Industry: Tourism - Below: Before Image - not available for showcase, Rebrand Images, Summary, Credits
Summary: Industry Setting - Since 1891, the Trustees of Reservations has been preserving Massachusetts’ landscapes and landmarks for people’s use and enjoyment. As the nation’s premiere private land conservancy, the Trustees have foreseen a shift in conservation techniques towards support and funding from the public. Challenge - The Trustees now needed to move from being know as an “exclusive club” to being know as a welcoming and inclusive organization that improves everyone’s quality of life. Strategy/Result - Lead by Minelli’s brand strategy, The Trustees have been able to expand beyond traditional “conservationists” to bring a much wider audiences into the collective spirit of conservation. Responding to new marketing, programming and visitor experiences, new and existing members alike are building a more emotional connection to the organization and have been inspired to act. Credits: Client: The Trustees of Reservations - www.ttor.org Brand Strategists/Designers: Minelli, Inc. - www.minelli.com President: Mark Minelli Creative Director: Margarita Barrios Ponce Brand Strategists: Margarita Barrios Ponce, Jim Coutre, Melanie Ingalls Designers: Noel Cunningham, Kate Wollensack Copywriters: Margarita Barrios Ponce, Jim Coutre [back] |
