| San Francisco International Film Festival
2007 ReBrand 100 Winners > merit
Industry: Events/Entertainment/Sponsors - Below: Before Images, Rebrand Images, Summary, Credits
Summary:
Industry Setting - The San Francisco International Film Festival (SFIFF) is the longest-running film festival in the Americas. Featuring some 200 films and live events with more than 100 filmmakers in attendance, the festival annually attracts a diverse audience of over 80,000 people.
Challenge/Strategy - For the 49th festival - which began in April 2006 and ran through early May - Method created a visual identity that reflects the desire of the San Francisco Film Society to take the festival “into the 21st century.”
Result - The comprehensive identity system that included a festival logo and visual brand language inspired by the concept of ‘transformation’ – the idea that watching a film is a transformative experience and has the power to give the viewer a new perspective. The system was extended to environmental graphics, invitations, stationery, advertising, a website, and a trailer, which aired in theaters, on the web, and other broadcast venues.
Credits:
Client: San Francisco International Film Festival - www.sfiff.org
Brand Strategists/Designers: Method - www.method.com
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