Thomson Multi Media - Jensen Electronics
2006 ReBrand 100 Winners > notableIndustry: Electronics - Below: Before Image, Rebrand Images, Summary, Credits Summary: Challenge - After recently acquiring the Jensen electronics brand, Thomson, the world media and entertainment industry leader, recognized the need to restage the Jensen consumer line of products in order to create continuity between products and segments while differentiating from key competitive offerings. Strategy - LPK developed an overall visual language that integrates unique color, signature shape and provocative imagery to establish a proprietary expression for the Jensen brand. Through the consistent deployment of both primary and secondary assets, equity elements have been established, optimized and managed to enhance impact at retail. Result - By fully leveraging design as a tool to engage consumers while delivering a relevant, emotive positioning in an ownable way, the Jensen brand is now firmly established as a category leader in the consumer electronics marketplace. Credits: Client: Thomson Multi Media - Jensen - www.thomson.net Thomson Multi Media: Lori Lang Thomson Multi Media: April Eichenberg Creative Firm: LPK - www.lpk.com Senior Design Director: Jeff Hinkle Senior Designer: Billy Thomas Production Director: Lynn Faulkner Brand Account Leader: Christine Bunnell Project Leader: Paula Dunaway Product Creative Director: Gregory de Swarte Product Senior Design Producer: Yashodhan Dhuru [back] |
