Stormwater360
2006 ReBrand 100 Winners > notableIndustry: Hearthcare/Pharmaceuticals - Below: Before Images, Rebrand Images, Summary, Credits Summary: Challenge – Two leaders—and longtime competitors—in the stormwater management industry, Vortechnics and Stormwater Management, merged in 2005. A new brand identity was needed to communicate the best qualities of both companies and the product breadth of the new company. Strategy - External research indicated that it was important to communicate the vast resources of the new company without coming across to its municipal customers as a monopoly. Internal research indicated that employees wanted to retain elements of their existing company cultures and be reassured that technical innovation and career opportunities would continue. Result - A new name, Stormwater360, and design elements were presented to employees in a coast-to-coast webcast. The response: a standing ovation from the employees and the CEO. The new brand is perceived as allowing the companies to come together with a shared vision as an organization that fosters innovation and service and is committed to meeting the needs of customers. Credits: Client: Stormwater360 - www.stormwater360.com Creative Firm: Risdall Advertising Agency - www.risdall.com Creative Directors: Kevin O'Callaghan, Pete Fabian Art Directors: Aaron Kleid, Hiromi Matsumoto Copywriter: Tina Karelson Account Supervisor: Kevin Deshler [back] |
