RTA
2006 ReBrand 100 Winners > notableIndustry: Transportation - Below: Before Image, Rebrand Images, Summary, Credits Summary: Challenge – RTA needed to increase ridership by improving public perception and establishing greater relevance among the target audience. Strategy - To create a personality for this public transportation service that is approachable, practical, and immediate. Result - The result is a reversed a 10-year decline in ridership. With national transit use declining by 1.4% from 2002 to 2003, RTA saw an increase in ridership of 1.5% - approximately 800,000 riders. Credits: Client: RTA - www.riderta.com Creative Firm: Brokaw Inc. - www.brokaw.com [back] |
