Home Economist Market
2006 ReBrand 100 Winners > notableIndustry: Retail Stores/Property Development - Below: Before Image, Rebrand Images, Summary, Credits Summary: Challenge - The Home Economist Market, a local organic grocery store, needed a complete branding strategy and reposition to appeal to current customers and attract new patrons. Strategy - Extensive research resulted in a new company name, logo mark, signage and decor systems, and a radically new interior concept. Wall colors selected for the space create movement and an updated look that is balanced with store signage and products. Signature murals on rough canvases featuring farming scenes and landscapes, directed by the design team and commissioned to a local artist, help define the new style and reinforce the new brand. Result - The signage and decor system complements the new Home Economist Market brand and creates an intuitive and unobtrusive messaging system that allows customers to flow through the store. The combination of organic forms, natural materials and contemporary design creates an inviting atmosphere that elevates the customer experience. Credits: Client: Home Economist Market - www.hemarket.com Retail Design Team: Tom Zerbinos, Dick Harrel Creative Firm/Architect: Little Diversified Architectural Consulting - www.littleonline.com Project Design Team: Principal in Charge: Tim Morrison, AIA Design Director: Daniel Montano Project Manager: Mohammad Ismail, AIA Interior Designer: Paige Brice Environmental Graphics Designer: Phillip Petty Job Captain: John Ellis General Contractor: Heard Ratzlaff Construction www.heardratzlaff.com Outside Design Consultants: Lighting Design Consultants: Steve Bliss and Glen Fasman, Bliss Fasman, Inc. - www.blissfasman.com Mechanical Engineering: Bowers Consulting Structural Engineering: WGPM, Inc. Electrical Engineering: Sturgill Engineering Refrigeration: C.E. Holt Equipment Co. Photographer: Jeffrey Clare [back] |
