Compendio Bosco
2006 ReBrand 100 Winners > notableIndustry: Industrial/Manufacturing - Below: Before Images, Rebrand Images, Summary, Credits Summary: Challenge – The redefinition of the corporate identity of EX OFFICINE BOSCO, founded in Terni (Umbria - Italy) in 1910 - from a historic site of industrial archaeology to a location of renewed social and economic interest. All this is aimed at emphasizing working class culture and development value, revitalizing and making its potential public; repositioning the brand on the market and relaunching the whole structure with “advertising” and “media strategy” operations. Strategy - By means of strategic/industrial design operations we are planning a coordinated image inspired by Renaissance themes. New naming, the redesign of the brand, bill-board campaigns, a plan for the setting up of an archaeological site for presentations and conventions, internal road sign system, invitations to conventions, brochures, folders with notebooks, packaging, multimedia, gadgets, postcards. Result - This rebranding launches a new image of the whole structure, exposing it to new targets and to new markets. Credits: Client: Consorzio Sviluppo Aree Industriali Terni – Narni – Spoleto www.consorzioareeindustriali.it Creative Firm: Molly&Partners - www.mollydesign.com Concept and Design: Francesco Maria Giuli Copy: Stefania Dell'Aquila Photo: Francesco Maria Giuli Production:Emanuela Zara - Federica Iacobis [back] |
