C-Cor
2006 ReBrand 100 Winners > notableIndustry: Telecommunications - Below: Before Image, Rebrand Images, Summary, Credits Summary: Challenge - Position C-COR as the provider of next-generation, IP-based solutions that addressed the needs of broadband operators across the entire enterprise, while leveraging their 50-year-plus proven track record of supplying outstanding technologies and services to leading broadband operators around the world. Strategy - Develop an integrated rebranding campaign, targeting c-level decision makers in leading broadband companies across all major communication touch points – website, traditional direct mail and electronic direct mail, trade advertising (traditional and online), sales collateral and events. Result - Qualitative post-survey (1:1 interviews) with key customers, analysts, media, investors and employees indicated significant awareness/understanding of new re-branding efforts and elements, including company positioning, new brand personality, new design elements and new messaging. Credits: Client: C-Cor - www.c-cor.com Corporate Director, Global Marketing: Liz Davidoff Creative Firm: The M1 Partnership- www.m1partnership.com CEO and Creative Director: Tom Moyer President and Strategist: Adam Kaufman Production Manager: Tara Roman [back] |
