Amylin Pharmaceuticals
2006 ReBrand 100 Winners > notableIndustry: Pharmaceuticals - Below: Before Image, Rebrand Images, Summary, Credits   Summary: Challenge - Build a new brand image for a 15-year-old “start-up” poised to make the transition to major pharmaceutical player with two new drugs on the market. Strategy - Draw on Amylin’s unique history and bright future, as well as its commitment to both science and patients, in order to position the company as a sophisticated new pharmaceutical player that continues to embrace its freedom and drive to discover. Result - We articulated an identity that balanced Amylin’s strategic intent with an employee-driven proposition: Challenging Science. Changing lives. Credits: Client: Amylin Pharmaceuticals Inc - www.amylin.com Creative Firm: Straightline- www.straightlinenyc.com Creative Director: James Hatch Strategists: Anthony Johndrow, Geordie McClelland Designers: Tina Sheppard, Leila Taylor [back] |
