Summary:

Challenge - Widmeyer Communications (formerly The Widmeyer Baker Group, Inc.) is an independent, full-service communications firm specializing in public relations, public affairs and advertising agency in the Washington, D.C. and New York City regions.

The agency experienced a re-structuring that prompted a name change and with new management, a new dedication to the way the firm approached the communications services it offered to its clients.
 
Strategy - Combining extensive knowledge in results-oriented communications, in-house research and polling and design and advertising capabilities, Widmeyer
Communications devised a comprehensive branding and re-launch strategy.

Result - Without losing momentum, the new Widmeyer Communications brand was
launched with a new sophisticated logo and the tagline “Independent Thinking” receiving favorable recognition among the industry, with current and potential clients, the industry media, and its employees.

Credits :

Client : Widmeyer Communications - www.widmeyer.com

Creative Firm : Widmeyer Communications - www.widmeyer.com

Creative Director : Lee Jenkins

Designers : Adam Clement, Peter Hahn

Web Programming : Mindshare

Images :  Getty Images - www.getty.com