| Emissive Energy Corporation/INOVA
2005 ReBrand 100: notable
Order of information below: Before Image, Rebrand Images, Summary/Rebrand Strategy, Credits
Summary: Challenge - As a growing company with new-to-market products, Emissive needed to elevate the perception of their INOVA product line in the highly competitive flashlight market. Strategy - The new brand would equate “INOVA” with superior performance and engineering, lifetime durability, and patented innovation. Brand realization required new designs for packaging, sales brochures, ads, tradeshows, and web site. The new look accentuates the geometry and clean, spare qualities inherent in the products, and the INOVA wordmark is recast as a constant identifier. Result - In two years, Emissive has tripled in size, growing from two products to more than twelve, and has expanded markets to include consumer retail, specialty trade segments, and government agencies. Credits : Client : Emissive Energy Corporation - INOVA - www.inovalight.com Creative Firm : Malcolm Grear Designers- www.mgrear.com [back] |
