| Kimberly-Clark: Huggies
2005 ReBrand 100: notable
Order of information below: Before and After Images, Summary/Rebrand Strategy, Credits
Summary: Challenge - Huggies Dri-Fit wanted to relaunch as Huggies DRY with ‘super absorbent layers’ that helps keep the baby’s skin dry and healthy. Packaging was to communicate the Huggies brand essence of ‘Huggies babies are happy babies’. Apart from this, it had to improve the shelf throw drastically. Strategy - DMA created a visual hook in the form of a large cloud and a smiling sun on the pack to depict the DRY proposition of the brand. The packs looked refreshing and got an enhanced shelf throw and branding. Images of babies engaged in some kind of activity and smiling were used to bring out the brand essence. Result - The super absorbent layers mnemonic created has become an integral part of the communication. Credits : Client : Kimberly-Clark: Huggies - www.kimberlyclark.com Creative Firm : DMA Branding - www.dmabranding.com Creative Team Head : Zoya Riyaz Designer : Nikita Thakkar [back] |
