winners: 2005 The 2005 ReBrand 100 Winners Showcase
Congratulations to the 2005 ReBrand 100 finalists!
Finalists are grouped into four recognition categories. Please click on each category to view the displayed projects and review the strategies behind the solutions. Please also note the link to the 2006 ReBrand 100 Winners Showcase.

> Entry to the 2007 ReBrand 100 Awards is Now Closed.

2005 Winners Showcase and Jury:

> best of awards

> distinction

> merit

> notable

> 2005 Jury

> 2006 Winners Showcase and Jury

Global, regional and non-profit organizations representing 11 countries and 45 industries entered the 2005 ReBrand 100, the inaugural year of the program. All projects were reviewed by jurors, with each "before" and "after" submission studied, and the written summaries carefully read. Key criteria for assessing entries:

Clear transformation for the better in meeting the strategic objectives.
The Solution exceeded expectations and/or incorporated an element of surprise.
The rebrand spurred an emotional connection for the target audience.
The rebrand was intelligently executed with evidence that it could be implemented across the organization, or a specific unit of the brand.