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SuperJob 2011 REBRAND 100 > notable

Enterprise Rebrand
Country Base: Russia
Industry/Sector: Recruitment, Business and Professional Services
Below: Before and After Images in Slide Show, Summary, Credits


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Summary:

Industry Setting
SuperJob is a leader and one of the founders of the Russian online service market for job seekers and employers looking for employees. In the 10 years since it was created, the company has become a market leader with a strong corporate culture, continuously developing and improving its system of staff recruitment, induction and training.

Challenge
However in accordance with SuperJob’s management belief there was a strong need in ideological and visual refreshing. On the basis of the review results, the client believed it needed:

• a brand platform formalizing the organization’s essential values and enabling communication of the company’s uniqueness to its external and internal stakeholders
• a design concept expressing this uniqueness in visual form

Strategy/Result
From the very outset of the SuperJob audit we had a hypothesis that SuperJob’s brand experience is better than its market promise. The audit results proved that assumption. Another insight revealed that people inside the company have a very solid idea behind the brand: “Job Must Be Enjoyable!” - the official slogan. Unfortunately it was never correctly embodied in visual and verbal communications.

The developed design concept reflects the main function of the SuperJob brand – perfect match of employers and job seekers. The bright colors and joyful imagery style combination express this “delight” idea.


Credits:

Client: SuperJob - www.superjob.ru
Deputy Director Business development: Anna Abidova

Brand Strategists/Designers: Vasha Marka Creative Solutions - www.vmkr.ru
General Direction: Irina Solovieva
Consulting and Project Management: Anastasia Arkhipova
Creative Direction: Dimitar Gavanski
Senior Designers: Ekaterina Kassil, Florian Ruta
Designers: Alexey Shtof, Nadezda Sokolova


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