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Onyx 2011 REBRAND 100 > notable

Enterprise Rebrand
Country Base: USA
Industry/Sector: Business and Professional Services, Branding Consultants
Below: Before and After Images in Slide Show, Summary, Credits


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Summary:

Industry Setting
At Onyx, we help our clients tell their story through creative imaging, business strategies and solutions. We figure, talk is cheap, there’s no better way to show our process than rebranding ourselves.

Challenge
We are dedicated to helping our clients navigate the ever-changing landscape of today’s marketplace. We understand that in today’s economic climate, consumers are increasingly skeptical. Strong graphics are an important element when branding a company, organization or individual. Creating something that’s timeless and relevant without falling into the current design trend that can quickly go out of style (though it might flirt a bit with trendy’s cousin, vanity) is a balancing act. The best way to show everyone what we are capable of is with our own brand and website. Our challenge was to create a fresh brand and website to show everyone that we practice what we preach.

Strategy
Out with the old, in with the new. We wanted something fresh, something strong, something sexy. Our image needed to reflect the sound and feel of how we are evolving. Although our old brand was sleek and elegant, our new stuff needed to be visually attractive and friendly. Along with our new brand we needed to upgrade our website. Creating one that let our work speak for itself, a website that gives back to the industry we love so much!

Result
Launched in September 2010, the feedback has been phenomenal. This rebrand will propel our growth into an international market and fan base.


Credits:

Client: Onyx Group - www.onyxcreates.com

Brand Strategists/Designers: Onyx Group - www.onyxcreates.com
Principal and Strategic Director: Nadia Kamal
Principal and Creative Director: Kris Carter
Art Director: Angel Acevedo
Information Engineer – Website Development: Adrian Mummey
Operations Manager: Nick Williams
Design Researcher and Strategist: Rachelle McClure


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