| Onyx
2011 REBRAND 100 > notable Enterprise Rebrand Country Base: USA Industry/Sector: Business and Professional Services, Branding Consultants Below: Before and After Images in Slide Show, Summary, Credits 
Summary: Industry Setting At Onyx, we help our clients tell their story through creative imaging, business strategies and solutions. We figure, talk is cheap, there’s no better way to show our process than rebranding ourselves. Challenge We are dedicated to helping our clients navigate the ever-changing landscape of today’s marketplace. We understand that in today’s economic climate, consumers are increasingly skeptical. Strong graphics are an important element when branding a company, organization or individual. Creating something that’s timeless and relevant without falling into the current design trend that can quickly go out of style (though it might flirt a bit with trendy’s cousin, vanity) is a balancing act. The best way to show everyone what we are capable of is with our own brand and website. Our challenge was to create a fresh brand and website to show everyone that we practice what we preach. Strategy Out with the old, in with the new. We wanted something fresh, something strong, something sexy. Our image needed to reflect the sound and feel of how we are evolving. Although our old brand was sleek and elegant, our new stuff needed to be visually attractive and friendly. Along with our new brand we needed to upgrade our website. Creating one that let our work speak for itself, a website that gives back to the industry we love so much! Result Launched in September 2010, the feedback has been phenomenal. This rebrand will propel our growth into an international market and fan base. Credits: Client: Onyx Group - www.onyxcreates.com Brand Strategists/Designers: Onyx Group - www.onyxcreates.com Principal and Strategic Director: Nadia Kamal Principal and Creative Director: Kris Carter Art Director: Angel Acevedo Information Engineer – Website Development: Adrian Mummey Operations Manager: Nick Williams Design Researcher and Strategist: Rachelle McClure [back] |
