| HDI - Hunter Dickinson Inc
2011 REBRAND 100 > notable Enterprise Rebrand Country Base: Canada Industry/Sector/Keywords: Energy and Utilities, Industrial/Manufacturing, Mining, Management Consultants Below: Before and After Images in Slide Show, Summary, Credits 
Summary: Industry Setting Hunter Dickinson Inc. is a recognized leader in the global mining industry, known for successfully acquiring, developing, and servicing public and private mining properties around the world. Challenge Hunter Dickinson operates as an umbrella company with interests in a multitude of mines around the world - all of which have independent brand names, resulting in an identity crisis both internally and externally. Projected growth and internal strategic planning resulted in the desire to better align and package this breadth of interest while maintaining the parent brand’s incredibly well-respected reputation. Strategy • Gap Analysis and Strategic Planning resulted in the distillation and re-communication of the brand’s story to resolve the identity crisis and ensure brand equity is bolstered and maintained. • Create a consistent and tightly aligned brand hierarchy that champions the sub-brands by fully capitalizing on parent brand name recognition. • Leverage the rebranding as an opportunity to re-package the company’s environmental sustainability and corporate social responsibility story, reaffirming the brand’s position as an innovative and responsible industry leader. Result A new look was created for the brand, incorporating the research findings and new brand attributes with a slight nod to its storied past. Internal stakeholder alignment initiatives were implemented with great acceptance, and a complete international roll-out is currently in progress. Credits: Client: Hunter Dickinson Inc - www.hdimining.com Executive Vice President, Communications & Public Affairs: Sean Magee Brand Strategists/Designers: Cossette - www.cossette.com Creative Director/Managing Partner: Nick Richards Designers: David Keeler, Andrew MacPhee Brand Strategy: Noemie Bessette, Thomas Shum Director of Production: Denise Carefoot Production Artist: Calvin Porter [back] |
