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EXA FM 2011 REBRAND 100 > notable

Component Rebrand
Country Base: Mexico
Industry/Sector: Telecommunications, Radio, Broadcast
Below: Before and After Images in Slide Show, Summary, Credits


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Summary:

Industry Setting
More than 10 years after its founding, EXA has been a landmark in Spanish language airwaves. Reaching more than eight countries since its origin, EXA’s mission has been to enrich and give the best to it’s audience. It is conceived as a pop radio station, fresh and youthful, setting trends in every country where it is broadcasted.

Challenge
EXA wanted and needed to renew it’s graphic identity to reflect it’s personality and strength for an audience of our time.

Strategy
Create a graphic identity based on it’s audience’s concerns: fashion, language, freedom in the formats and inclusion for every teenager. “EXA knows me.” Not forgetting the commitment to be honest, free and fun.

EXA’s logo was built as an ambigram, reflecting the freedom and diversity in it’s format. The look and feel for posters, web, typography, cars, t-shirts, etc. confirms and supports the spontaneity and graphic diversity of the brand.

Result
A new youth radio station “alternapop” was born, offering it’s audience the content they want, creating an enjoyable and inclusive experience for EXA's target audience.


Credits:

Client: EXA FM - www.exafm.com

Brand Strategists/Designers: PicoAdworks - www.picoadworks.com
Designers: Heidi Avila, Victor Covarrubias


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