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Cape Breton University Athletics - CBU 2011 REBRAND 100 > notable

Component Rebrand
Country Base: Canada
Industry/Sector: Educational Institution, Sports, Athletics
Below: Before and After Images in Slide Show, Summary, Credits

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Industry Setting
Cape Breton University, based in Sydney, Nova Scotia (Canada) promises and delivers an exceptional educational experience for students. Cape Breton University's Athletic Department sought to change.

When it comes to successful sports programs, a school’s athletic identity often runs hand-in-hand with the school itself. This is precisely why Cape Breton University sought a change. It required a new icon to better match the achievements of its teams, one that accurately reflected student and local pride.

To re-engage the school, community and alumni in an effort to:
- Evolve the brand identity to help position the brand as a more relevant and inviting representation of the school
- Invigorate passion by including stakeholders in the process of the rebrand
- Build a culture of want... want to be associated with the school

Cape Breton University’s new look has generated significant buzz throughout the campus, the community and the university landscape in Canada. The school's new look generated over $1.2 million in PR awareness mentions, and sold out of merchandise at both Men's and Women's basketball Canadian Championships.  The schools' varsity teams won 4 of 6 Atlantic University Championships.


Client: Cape Breton University -

Brand Strategists/Designers: Famous Folks -
Creative Director: Ryan Joseph
Lead Designer: Keith Campbell
Typography: Keith Campbell
Art Direction: Keith Campbell
Project Manager: Jay Dingwall
Strategy Director: Jay Dingwall


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