| Business Networking Academy
2011 REBRAND 100 > notable Enterprise Rebrand Country Base: Australia Industry/Sector: Business and Professional Services, Educational Institutions, Associations, Non-Profits Below: Before and After Images in Slide Show, Summary, Credits 
Summary: Industry Setting Originally known as BConsulted, the Business Networking Academy provides professional development programs for its members, helping them to become more confident in creating and managing their networks. Challenge The Academy needed to not only change their name but also their visual branding to make it clear what they provided, and differentiate in a crowded market. As a well-established firm with a professional approach and blue chip clients, they wanted to position themselves as the ‘Harvard of networking training’. Strategy For this complete brand transformation, we developed a new logo, a contemporary adaptation of the ‘beehive’ imagery. Working closely with the client to understand her brief, blue was chosen to represent management and orange to symbolize creativity. Although subliminal, the power and energy of this new brand affects people emotionally, and gives them a reason to connect. The new identity was then applied consistently across online and traditional channels, including the website template. Result The visual difference between old and new is remarkable. As part of a new marketing strategy and complete shift in business model, the brand relaunch has made a huge impact on prospective members and course participants. In the words of our client, “it looks very professional and I love the symbolism. Having a strong brand gives us something to leverage off and grow.” The Academy is currently developing a faculty of trainers, and is now attracting the high-calibre clients they need to take their networks to a new level. Credits: Client: Business Networking Academy - www.businessnetworkingacademy.com Brand Strategists/Designers: Synsation Graphic Design - www.synsation.com.au Creative Director: Sander Dijkstra Design: Sander Dijkstra Art-Direction: Sander Dijkstra Photography: Taek Yang [back] |
