| Anthony International
2011 REBRAND 100 > notable Enterprise Rebrand Country Base: USA Industry/Sector: Industrial, Manufacturing Below: Before and After Images in Slide Show, Summary, Credits 
Summary: Industry Setting Anthony International is the world's leading manufacturer of commercial glass refrigerator and freezer doors, lighting systems and display equipment. Challenge With Anthony’s acquisition of Trausch, the company needed to signal the new entity to the marketplace and better align its visual expression to its new brand strategy. Strategy Our strategy resulted in a brand idea that focused on the transparent confidence the company provides to their customers. Anthony provides peace-of-mind through better food safety, merchandising technology, shopping experience and energy efficiency. Anthony’s new symbol represents a cycle of trust between their products, customers and the end consumer. The iconic shape of the identity speaks to confidence and protection. Result The new identity was launched in March 2010 and has signaled to the marketplace the new entity. The company now has a visual expression that better reflects their leadership in their category. Credits: Client: Anthony International - www.anthonyintl.com Brand Strategists/Designers: Interbrand - www.interbrand.com Strategy: Hunter Marshall Creative Director: Kurt Munger Designers: Mark Guthridge [back] |
