| MetaDesign Creates Brand Identity for Innovative iPad Developer
MetaDesign Creates Brand Identity for Innovative iPad Developer Inkling Awakens Curiosity with Launch of Its Learning Software Platform SAN FRANCISCO--(BUSINESS WIRE)--MetaDesign, a global branding and design firm, today announced its role in creating the brand positioning and identity for Inkling, an innovative new business that has developed the world’s first end-to-end platform for mobile learning. The highly anticipated platform will be available this spring for Apple’s family of touch-enabled devices, including the groundbreaking new iPad. “MetaDesign helped us define and develop our core brand attributes and delivered a design that is evocative and sophisticated. Our identity will set us apart in this exciting new market.” Matthew MacInnis, Inkling CEO Inkling recently announced plans for its end-to-end platform for learning content, bringing rich interactivity and social interaction to the iPad. Built for both K-12 and higher education, the Inkling platform will change the way an entire generation learns. “We created an identity that represented Inkling’s mission with a design based on the concept of revelation,” said Bill Hill, President and Founder of MetaDesign San Francisco. “True to the company’s brand promise, the design evokes a sense of awakening curiosity and wonder.” About InklingInkling was founded to meet the changing needs of publishers, educators and students in an emerging medium. With a belief in the power of the individual, Inkling makes it easier for every learner to realize his or her unique potential. Founded in 2009, Inkling is backed by some of Silicon Valley's most forward-thinking investors. For more information visit: http://www.inkling.com.About MetaDesignMetaDesign is a global branding firm with offices in San Francisco, Beijing, Berlin, and Zurich. MetaDesign creates brand strategies, identity systems, and digital interfaces for emerging businesses, cultural institutions, and global enterprises, including 23andMe, the San Francisco Ballet, Sony, UBS, and McAfee. For more information visit: http://www.metadesign.com> news + resources main |
