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Pasha Holding 2011 REBRAND 100 > merit

Enterprise Rebrand
Country Base: Azerbaijan
Industry/Sector: Financial Services, Insurance, Construction and Development, Travel
Below: Before and After Images in Slide Show, Summary, Credits


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Summary:

Industry Setting
PASHA Holding is one of the most powerful and fast developing holdings in Azerbaijan. It includes PASHA Bank, PASHA Insurance, PASHA Construction (development company) and PASHA Travel.

Challenge
At the time of appealing to our company the bank just started its activity; the insurance company had been successfully working for several years. For clear-cut ascendancy of the companies it was decided to change logos and corporate identity and work out the strategy for bank and travel agency’s brands.

Strategy
In the performance of those tasks we took into account not only characteristics of the companies, its business goals, competitive environment and clients demands, but also national character and rich social heritage of Azerbaijan. Visual concept “from tradition to modernity” reflects national character and integrates it into the modern European culture. We worked out companies’ logos and corporate identity using Azerbaijanian decor and colors. The green square in the companies’ logos symbolize the holding. The second color in the logo shows the company’s difference from the others included int the holding. Unique décor was worked out for each company of the holding.

Result
Brand strategies of PASHA Bank and PASHA Travel that were worked out by our company are used by employees for internal and external communications. According to the results of the year 2009 PASHA Bank is one of the five most profitable banks of Azerbaijan. Its total assets increased up to 55% comparing to the year 2008.


Credits:

Client: Pasha Holding:
www.pashabank.az
www.pashatravel.az
www.pashaconstruction.az
PR & Marketing Departament: Aliya Mamedova

Brand Strategists/Designers: BBDO Branding - www.bbdo-branding.ru
Creative Director: Mikhail Gubergrits
Senior Designers: Dimitar Gavanski, Maria Petrova
Designers: Elena Kalinina, Alexey Shtof
Managing Director: Olga Konovalova
Project Director: Petr Barannikov, Takhmina Turabaeva
Senior Strategic Manager: Olga Baturina


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