| DSM N.V. Implementation
Brand Implementation Expertise By VIM Group - Global Leader in Brand Implementation Country Base: The Netherlands Industry/Sector: Life and Materials Sciences Below: Before and After Images in Slide Show, Summary, Links 
Summary: Industry Setting - Royal DSM N.V. is a global science-based company active in health, nutrition and materials. DSM’s 22,000 employees deliver annual net sales of about € 9 billion. By connecting its competences in life sciences and materials sciences DSM is driving economic prosperity, environmental progress and social advances to create sustainable value for all stakeholders. Challenge - In 2011 DSM changed its identity to express a major shift in its strategy from a chemicals company to a materials and life sciences player. The new brand and tagline ‘Bright science. Brighter living.’ is symbolic of the company's transition to ‘the new DSM’. VIM Group, the global leader in brand implementation, was contracted to prepare, manage and implement DSM’s brand identity change worldwide. Strategy - VIM Group assessed and improved rebranding budgets, to verify feasibility of roll-out scenarios. This preparation gave DSM insights to the visual, organizational and financial impact of the rebranding. Following that assessment, VIM Group prepared and managed the roll-out of iconic brand touchpoints like signage and way finding, business cards and uniforms across DSM’s facilities and employees worldwide. In addition, VIM Group was appointed to manage the selection and implementation of a new brand portal and correspondence system to maintain the brand identity. Result - By using its professional expertise and extensive market knowledge, and by applying their ‘global for local’ approach, VIM Group has been able to support DSM on implementing their rebranded assets in a cost efficient and brand consistent way, while improving business processes to achieve significant cost savings. Credits: Client: Royal DSM N.V. - www.dsm.com Brand Implementation Experts: VIM Group - www.vim-group.com [back]Back |
