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GLAAD 2011 REBRAND 100 > distinction

Enterprise Rebrand
Country Base: USA
Industry/Sector: Associations/Foundations, Institutions/Non-Profits
Below: Before and After Images in Slide Show, Summary, Credits


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Summary:

Industry Setting
GLAAD, the Gay and Lesbian Alliance Against Defamation, is a media advocacy group promoting fair, accurate and inclusive representation of gay, lesbian and transgender people and events in the media.

Challenge
GLAAD needed a simple, clear and consistent way to identify the organization as the media arm of the movement, and to build awareness for both their media expertise and the range of activities and programs they sponsor.

Strategy
The new GLAAD identity is simple and clear. It plays off a recognized symbol for communication and symbolizes how the organization empowers LGBT people and allies to share their stories, holds the media accountable for the words and images they present, and helps grassroots organizations communicate more effectively.

The logo suggests movement, growth and momentum – all key ingredients in the fight for equality and representation. The four color versions of the logo represent the diversity, energy and passion of the community. This flexibility allows GLAAD to speak to a range of topics, from celebrations to serious issues.

Result
The new identity was unveiled at GLAAD’s New York Media Awards, receiving positive praise for building a confident and visually compelling expression of who they are and how they serve the community.


Credits:

Client: GLAAD - www.glaad.org

Brand Strategists/Designers: Lippincott - www.lippincott.com
Creative Director: Connie Birdsall
Designers: Jenifer Lehker, Brendan Murphy, Matt Calkins
Strategy: Sarah Bellamy, Allen Gove


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