| GLAAD
2011 REBRAND 100 > distinction Enterprise Rebrand Country Base: USA Industry/Sector: Associations/Foundations, Institutions/Non-Profits Below: Before and After Images in Slide Show, Summary, Credits 
Summary: Industry Setting GLAAD, the Gay and Lesbian Alliance Against Defamation, is a media advocacy group promoting fair, accurate and inclusive representation of gay, lesbian and transgender people and events in the media. Challenge GLAAD needed a simple, clear and consistent way to identify the organization as the media arm of the movement, and to build awareness for both their media expertise and the range of activities and programs they sponsor. Strategy The new GLAAD identity is simple and clear. It plays off a recognized symbol for communication and symbolizes how the organization empowers LGBT people and allies to share their stories, holds the media accountable for the words and images they present, and helps grassroots organizations communicate more effectively. The logo suggests movement, growth and momentum – all key ingredients in the fight for equality and representation. The four color versions of the logo represent the diversity, energy and passion of the community. This flexibility allows GLAAD to speak to a range of topics, from celebrations to serious issues. Result The new identity was unveiled at GLAAD’s New York Media Awards, receiving positive praise for building a confident and visually compelling expression of who they are and how they serve the community. Credits: Client: GLAAD - www.glaad.org Brand Strategists/Designers: Lippincott - www.lippincott.com Creative Director: Connie Birdsall Designers: Jenifer Lehker, Brendan Murphy, Matt Calkins Strategy: Sarah Bellamy, Allen Gove [back] |
