| Culinaria
2011 REBRAND 100 > distinction Brand Extension Country Base: USA Industry/Sector: Retail Stores, Food Below: Before and After Images in Slide Show, Summary, Credits 
Summary: Industry Setting Schnucks Markets, Inc., has been serving customers a combination of quality food, variety and value since 1939. Founded in St. Louis, the family-owned grocery company has grown to include more than 100 stores in seven states: Missouri, Illinois, Indiana, Wisconsin, Iowa, Tennessee and Mississippi. Challenge On-the-go consumers that work and live in downtown areas have different needs from those who don’t. Schnucks wanted to answer the needs of this consumer segment by developing not just a label, but a place that affords them the conveniences they desire with ultimate “foodie” experience at affordable prices. Strategy Culinaria is the ultra-premium brand and new full-service food store and pharmacy designed to meet the needs of St. Louis’ growing downtown community — for urban and suburban consumers of affluent, educated households, who are passionate about unique and delicious food experiences, and for the discerning customer seeking quality on-the-go meal solutions for themselves and their families. Result Opening in August 2009, the Culinaria banner store is represented by a superb selection of grocery, wine, spirits, prepared foods, Schnucks pharmacy, health and beauty, household essentials and kitchen items. The hybrid urban market is the perfect setting for a fine food and culinary experience. Credits: Client: Culinaria - Schnucks Markets, Inc - www.culinariaschnucks.com Brand Strategists/Designers: Daymon Worldwide Design - www.daymon.com Designer: Craig Minella Art Director: Craig Minella, Gig Wailgum Photographer: Autumn Underwood Creative Director: Lee Gobbi [back] |
