| COUNT+CARE
2011 REBRAND 100 > distinction Enterprise Rebrand Country Base: Germany Industry/Sector: Business and Professional Services, Accounting, IT Systems Below: Before and After Images in Slide Show, Summary, Credits 
Summary: Industry Setting COUNT+CARE GmbH, formerly ENTEGA Service, is one of the biggest service providers in its field. The company provides a wide range of business processes from metering to invoicing to receivables management, including necessary IT support systems. The services are available as modules or as a full-care package. Challenge COUNT+CARE aims to strengthen and expand its service offerings nationwide across Germany. The relaunch aims to position the brand ideally in the energy market and makes its neutrality and independence from HEAG/HSE, its parent company, clear. Strategy The brand strategy required a brand look that creates emotion while increasing the brand’s impact and its distinction from its competitors. It establishes a clear link between the brand name, COUNT+CARE, the logo (the daisy) and the slogan "Your partner for everything that counts." Result The confident and self-contained “COUNT+CARE” brand look distinguishes the company clearly from its competitors. Employees also find it convincing; they proudly display the new logo on their lapels. This level of brand identification turns them into brand ambassadors. The distinct, consistent look also strengthens the brand’s external impact. A clear, brief guideline for implementing the new brand saves time and money for everyone involved. Credits: Client: Count+Care - www.countandcare.de Brand Strategists/Designers: MetaDesign AG - www.metadesign.de Executive Creative Direction: Uli Mayer-Johanssen Design Direction: Robert A. Schaefer Senior Design: Anna Böhm, Katrin Huber, Gerald Geffert Account Direction: Gisela Henkes Text and Concepts: Daniel Solbach [back] |
