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Baoshang Bank 2014 REBRAND 100 > distinction

Enterprise Rebrand
Country Base: P.R. China
Industry/Sector/Keywords: Financial Services, Banking, Investments
Below: Before and After Images in Slide Show, Summary, Credits

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Baoshang Bank -


Industry Setting
In recent years, Baoshang Bank has firmly established the enterprise spirit of "learning, innovation, integrity and development." "Winning the Market by Magnanimous Heart" being its core philosophy, Baoshang Bank established the "1-3-5" management model with the strategic vision of "To Become a Modern, World-Class and High-Quality Bank." Such refined management has promoted Baoshang Bank’s financial and management indexes, which in turn makes its competitiveness ranking top among the small and medium-sized banks in China.

The bank is a regional bank leading the country in small quantity credit, with abundant financial resources, favorable policies and the ambition to become a national bank. Because it lacked in development of ideas and a positive brand experience, these challenges had to be addressed.

Develop a complete solution with steps and procedures for Baoshang
Step 1: formulate the brand strategy; build a solid foundation for the brand with a logo and design system reflecting a modern and fashionable global image
Step 2: design multi-contact points of the brand including uniform, environments and e-commerce design.
Step 3: develop tools, resources, and policies for brand management, etc.

Baoshang Bank, with its fresh brand and image, is the model of a financial services corporation with a solid foundation set for business development. The global, high-standard vision set the stage for the bank to achieve its objectives.

The new brand is helping in the Bank's development and positioning within the industry and around the world.


Client: Baoshang Bank -
Marketing Manager, International Marketing Dept.: Ms. Liu Ying

Brand Strategists/Designers: Interbrand -

Creative Director: Chuan Jiang
Associate Design Director: Leon Lee
Senior Designer: Hongbin Yang


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