| Aviat Networks
2011 REBRAND 100 > distinction Enterprise Rebrand Country Base: USA Industry/Sector: Telecommunications Below: Before and After Images in Slide Show, Summary, Credits 
Summary: Industry Setting Aviat Networks is a provider of end-to-end wireless solutions to clients that include public and private telecom operators in countries all across the globe. Challenge Aviat was originally known as Harris-Stratex until the business structure changed, at which point Harris Corporation divested itself from the company. Suddenly, management needed to position the company as a credible player in a very competitive global marketplace. Strategy Management commissioned our firm to craft a new name, a new logo and a completely new brand identity. We developed a brand strategy that positioned the brand as the partner you can trust to create reliable connections for businesses and communities alike. Result In a very short time Aviat has grown to be considered an innovative leader in its industry. The new identity has been instrumental in helping the brand be readily accepted in a wide number of countries around the world. Credits: Client: Aviat Networks - www.aviatnetworks.com Brand Strategists/Designers: Liquid Agency - www.liquidagency.com Chief Creative Officer: Alfredo Muccino Brand Strategy Director: Martha Bowman Creative Director: Boyd Tveit Designers: Jeff Gardner, Julia Held Project Management: Kim Catanzaro [back] |
