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Aviat Networks 2011 REBRAND 100 > distinction

Enterprise Rebrand
Country Base: USA
Industry/Sector: Telecommunications
Below: Before and After Images in Slide Show, Summary, Credits


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Summary:

Industry Setting
Aviat Networks is a provider of end-to-end wireless solutions to clients that include public and private telecom operators in countries all across the globe.

Challenge
Aviat was originally known as Harris-Stratex until the business structure changed, at which point Harris Corporation divested itself from the company. Suddenly, management needed to position the company as a credible player in a very competitive global marketplace.

Strategy
Management commissioned our firm to craft a new name, a new logo and a completely new brand identity. We developed a brand strategy that positioned the brand as the partner you can trust to create reliable connections for businesses and communities alike.

Result
In a very short time Aviat has grown to be considered an innovative leader in its industry. The new identity has been instrumental in helping the brand be readily accepted in a wide number of countries around the world.


Credits:

Client: Aviat Networks - www.aviatnetworks.com

Brand Strategists/Designers: Liquid Agency - www.liquidagency.com
Chief Creative Officer: Alfredo Muccino
Brand Strategy Director: Martha Bowman
Creative Director: Boyd Tveit
Designers: Jeff Gardner, Julia Held
Project Management: Kim Catanzaro


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