| Pilot Bank
2007 ReBrand 100 Winners > notable
Industry: Financial Services - Below: Before Images, Rebrand Images, Summary, Credits
Summary:
Industry Setting - Terrace Bank was operating in the rapidly growing Tampa, Florida market with a brand name that was geographically limited. The bank’s name was derived from Temple Terrace, a suburb of Tampa, having little or no meaning to other communities and newcomers.
Challenge - The bank needed to create a brand and banking experience that was customer-focused and progressive, while clearly differentiating itself in Tampa’s saturated market.
Strategy - Terrace Bank was transformed to Pilot Bank. Aeronautical imagery was used as a metaphor for soaring higher and achieving dreams. A new brand name, logo, and brand experience were developed to demonstrate the bank’s customer-focused approach. With a new custom-branded sales environment, employees are engaged with customers and their needs versus caught up in the process of banking.
Result - Pilot Bank has created a banking experience that demonstrates their brand at every customer touch point within their new office in Tampa, and has begun converting their six existing offices.
Credits:
Client: Pilot Bank - www.pilotbank.com
Brand Strategist/Designer:NewGround - www.newground.com
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