| Bayerngas GMBH
2007 ReBrand 100 Winners > notable
Industry: Energy & Utilities - Below: Before Images, Rebrand Images, Summary, Credits
Summary:
Challenge - Bayerngas kept expanding and founding new subsidiary companies while working in a complex market which was, for a short time, influenced by deregulation. The primary branding was no longer contemporary and did not fit the company´s requirements. So with the annual report for 2005 a rebranding was implemented.
Strategy - Bayerngas had to be repositioned as a Europe-wide company with a strong reference to it’s origin, without appearing provincial. Conveying the company´s values in an actual image was the basis for the redesign process.
Result - The communication materials were redesigned and standardized for all purposes. Maintaining the original logo, the use of type, color, graphics, etc. was redefined for a precise and self-confident appearance and applied to the latest means of communication.
Credits:
Client: Bayerngas GMBH - www.bayerngas.de
Brand Strategist/Designer: mwimmerdesign - www.mwimmerdesign.de
Creative Director: Matthias Wimmer
Designer: Christoph Ehlers
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