Targus International
2006 ReBrand 100 Winners > notableIndustry: Technology/Computer Accessories - Below: Before Images, Rebrand Images, Summary, Credits Summary: Challenge - Although Targus International has always been one of the largest and most successful computer accessory manufacturers in the world, their management teams realized that their visual brand presence was outdated and nomenclature system was ineffective. Strategy - An analysis of the consumer electronics category and current Targus equities was performed to determine opportunities for long-term brand manifestation. Brand drivers were then developed with input from Targus global marketing and management to form the guideposts for design development. Unique design themes were formulated against project objectives to set the foundation for a unique and compelling brand identity. Result - A proprietary package structure and new visual identity have set the stage for a distinct Targus personality. The system will be formally launched at the 2006 Consumer Electronics Show. Current trade feedback is extremely positive. Additionally, the identity has created a strong rally point for a truly diverse global brand. Credits: Client: Targus International - www.targus.com Global Marketing Director: Stephen Tennant Creative Firm: Fisher Design - www.fisherdesign.com Account Executive: Lisa Seltzer Design Director: William Dickson [back] |
