Henry Ford Bi-County Hospital
2006 ReBrand 100 Winners > notableIndustry: Healthcare - Below: Before Image, Rebrand Images, Summary, Credits Summary: Challenge/Strategy - The branding campaign launched for Henry Ford Bi-County Hospital was designed with many goals in mind. A new logo was first created that replaced what had become an outdated logo. We added a hospital sign that was meant to serve as a better image of medicine. We also utilized blue and white as the primary colors to not only stay consistent with the overall health system but also to match the corporate logo and brand name. The television commercials were shot in HD since it offered a better medium for television that standard definition TV. Our campaign was also focused on branding Bi-County as a hospital where patients can trust for finding medical personnel who will give their patients the extra time they need. Result - In all, the ads were very successful at attracting new patients to the hospital and created a better image. Credits: Client: Henry Ford Bi-County Hospital - www.bicountyhospital.com Client Project Director: Karen Smith Creative Firm: Daniel Brain and Associates - www.danielbrian.com [back] |
