G.G.J.M. Luxury Limousine Service
2006 ReBrand 100 Winners > notableIndustry: Transportation - Below: Before Image, Rebrand Images, Summary, Credits Summary: Challenge - G.G.J.M lacked the image and distinction it needed to attract the affluent executive at the core of its target market. Strategy - Rebranding the company included redesigning the logo to impart prestige and elegance. The tagline, “A white glove coach,” was written to specifically communicate that this company was more than a limo service, it was an experience. This new visual image was created to attract a market segment drawn to the sophisticated image conveyed by the Rolls Royce, formally attired driver, and columned building in the picture. A direct mail piece was sent to zip codes with large numbers of executives and advertisement was placed in a magazine sent only to high net worth homes. Result - G.G.J.M. experienced five times the average return on the direct mail piece. Overall revenues increased 10% and new clients were all in the zip codes targeted. Credits: Client: G.G.J.M. Luxury Limousine Service Creative Firm: Abiah Designs- www.abiahdesigns.com Brand Strategy: Guy and Heidi Richards Creative Director: Guy Richards Copywriters: Robyn Bauer, Jason Koestenblatt, Winnie Anderson, SPHR, CPBS, CEIP Photographer: Guy Richards [back] |
