| Design One Consortium, LLC
2005 ReBrand 100: merit
Order of information below: Before Image, Rebrand Images, Summary/Rebrand Strategy, Credits
Summary: Challenge - We believe that there is a niche created by uniting our holistic approach to design, with environmentally sustainable practices (Green design). This niche is not only built on our core values, but is marketable in our world today in ways that ultimately cross all cultural, socio-economic and social boundaries. Strategy - DesignOne Identity needed to be synonymous with our mission -- a holistic and responsible approach to designing healthy places in which people can live and work. We accomplished this task through various means, all intentional, and meaningful on multiple levels. Result - The use of form, color, and texture is integral, The use of recycled materials in everything we produce - from print materials to our own interior finishes - sends the message that we practice what we preach By designing marketing materials with multiple functions we minimize waste By marketing "Green Design" explicitly we educate potential clients. Credits: Client: Design One Consortium, LLC - www.designoneconsortium.com Brand Development and Interior Architecture: Lynne Bryan Phipps LEED Assoc. AIA IIDA Collateral Material: Logo and Letterhead Design: Julie Spivey and Lynne Bryan Phipps Portfolio Design: Loewenstein Designs and Lynne Bryan Phipps Photographer: Kris Craig back |
