Summary:

Challenge - Suburban wanted a larger piece of the national educational tour planning market. The company is a proven provider of tour planning with an exemplary customer service record, offering flexibility not seen among their larger competitors, and they needed to make a broader segment of their target audience aware of their stellar services.

Strategy - Teachers, particularly of art, music and dance would see a credible tour provider offering fun and cultural exposure, in materials that were informative and artistic themselves. The new materials incorporated a pared down layout, simplified and focused writing style, and use of artistic, fresh photography.

Result - Suburban Tours has successfully recast their image in their market, creating buzz and notoriety while expanding their national market share.

Credits:

Client: Suburban Tours - www.suburbantours.com
Creative Firm: Stark Information Design - www.si-design.net
Art Director: Kristina A. Stark
Website Developer: Marie Duggan

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