| Norsk Hydro USA
2005 ReBrand 100: merit
Order of information below: Before Image, Rebrand Images, Summary/Rebrand Strategy, Credits
Summary: Challenge - Hydro was faced with three challenges. They were to keep the company from being broken up, give the CEO a new platform for leading the organization, and to develop a communications culture. Strategy - The strategy was to unearth the value-creating identity of the enterprise and its cultural, economic, and operational implications while leveraging its existing strengths: - A bias for developing "source businesses" - A drive to optimize - An instinct to commercialize - A passion for "social commerce" Result - The results achieved included: - Hydro remained one company - Stakeholder communications was built around identity -- creating a more viable society - One interdependent communications network was organized -- encompassing business areas and corporate - A new globally oriented logo, visual system, and brand architecture was developed Credits: Client: Norsk Hydro - www.hydro.com Creative Firm: Siegel & Gale - www.siegelgale.com Creative Director: Gene Grossman Senior Designers: Bruno Nesci, Tina Feiertag [back] |
