| New Bedford Whaling Museum
2005 ReBrand 100: merit
Order of information below: Before Image, Rebrand Images, Summary/Rebrand Strategy, Credits
Summary: Challenge - The Museum sought broader recognition as a sustainable cultural institution, to increase attendance, programming, research, and fund-raising capabilities. Strategy - The rebranding strategy was to provide a profound, empowering identity, and to attract a diverse, loyal audience, while focusing on tourism, community outreach, education, and research. The new identity enhances and leverages the Museum’s reputation as the largest museum in America devoted to the history of “whaling in the age of sail”. Result - Success is evidenced in increased attendance and retail sales, expanded education programs, institutional mergers, and art acquisitions — transforming the Museum into a leading cultural center and destination for the surrounding communities. Credits: Client: New Bedford Whaling Museum - www.whalingmuseum.org Creative Firm: Malcolm Grear Designers- www.mgrear.com [back] |
